GREEN FOR ALL
Green For All just released another video that merges the hip-hop community and the green movement. The mission for Green For All is to "build an inclusive green economy strong enough to lift people out of poverty."
I speak frequently about the disconnection between the green movement and different economic classes. I believe Green For All's mission spans beyond class and reaches out to the youth. By merging with youth-oriented entertainment communities such as hip-hop, I expect to see more awareness with this age group.
According to the book, The New Rules of Green Marketing, computer savvy millennials are very responsive to the green movement; and more likely to relate global warming to human activities and purchase green and organic products. I truly hope to see entertainment, corporate, and non-profit organizations channel their efforts into "greening" urban communities!
According to the book, The New Rules of Green Marketing, computer savvy millennials are very responsive to the green movement; and more likely to relate global warming to human activities and purchase green and organic products. I truly hope to see entertainment, corporate, and non-profit organizations channel their efforts into "greening" urban communities!
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